American Dream Study

 

 

 

As we struggle with global conflict, economic uncertainty and bloated personal debt, is it really true that the American Dream – our Founding Fathers’ vision for “Life, Liberty and the Pursuit of Happiness” – is slipping away? Maybe not. Our recent multi-generational study of 800 women across the U.S. reveals that the dream has not gone away, but it has changed.

Learn what is most important in women’s lives today, how women are defining the American Dream, words of advice women have for future generations about finding happiness and fulfillment, and most importantly, what it means for business and brands. Contact us or download the executive summary.

Women’s Values Have Changed

No longer about the White Picket Fence or Prince Charming


Media Source: FOX TV NEWS

Exchanging Fame and Fortune for Purpose and Meaning – An example of a company that’s serving as a catalyst for her desire to make a difference


Media Source: WCCO Radio

Love Thyself – Health and Wellness takes precedence over marriage, children and a well-paying career


Media Source: KBEM Radio

A Sense of Humanity Prevails – She cares more about more things


Media Source: KBEM Radio

Implications for Business and Marketing


Media Source: FOX TV NEWS

FOX TV NEWS
New study shows how women’s values have changed over the past 10 years.

KBEM Radio
Study on the American Dream reveals women’s confidence in a time of uncertainty.

WCCO Radio
Study reveals what women really want

FORBES
The Modern Business Woman and Love: she was surveyed, this is what she had to say. … read more

STAR TRIBUNE
Politics has women fed up, survey finds. … read more

WOMEN’S PRESS
What matters is changing. … read more